RELATIONSHIP MARKETING SOFTWARE
This complete CRM module originally developed and designed in 1996 by Duane Marino, is updated regularly and developed by Venture Software, is the very first windows based customer retention module available to car dealerships in the world. It is still the most comprehensive, easy to use and effective of it's kind. It set the gold standard imitated but not duplicated by subsequent CRM products, often at prices many, many times greater.
It easily communicates with most DMS systems, downloading all pertinent details of the transaction, vehicle information and customer profile at delivery. It then sets up all owner follow-up contacts for your cash, finance and lease customers, the timing and content of which you can easily customize, by mail, phone or email. You can cue up reminders, birthdays, anniversaries, next call dates, track referrals, send single or on mass letters and emails and make detailed notes that archive into customer history. It re-assigns orphans, tracks all important customer retention statistics, shuts down follow-up once a trade cycle is completed, and much more.
A similar windows program is available for unsold showroom traffic that will automate your follow-up and tracking until the be-back either comes back, buys or dies.
Password security and differing levels of access authority make it ideal for call centres, multiple sales person stations, or single users.
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